Amazon Basics: Own Products, Categories

Amazon is not only a mail-order platform which gives external vendors the opportunity to sell their goods and products to people all across the world but it also produces its own products which are distributed by using its own warehouses. All products sold by Amazon itself are called “Amazon Basics”.

What is Amazon Basics?

AmazonBasics is Amazon’s private label brand. It focuses mainly on rather small and cheap items of the daily use. Due to the huge success, the amount and and the variety of products that can be found in the Amazon Basics section are growing since the introduction in 2009.


This section is divided into 18 categories:

  • Electronics & Photo
  • Computers & Accessories
  • Lighting
  • Kindle Store
  • Automotiv
  • Industrial & Scientific
  • Stationery & Office Supplies
  • Home & Kitchen
  • Luggage
  • PC & Video Games
  • Kindle Accessories
  • Sports & Outdoors
  • Musical Instruments & DJ
  • Garden & Outdoors
  • DIY & Tools
  • Grocery
  • Shoes Bags
  • Toys & Game

What you should know about AmazonBasics?

Electronics & Photo is the the category with the highest turnover and it has to be mentioned that Amazon has, of course, the possibility to place and advertise its products perfectly.

Nonetheless, the main concept of the online mail-order company was and is the provision of a online platform for external sellers.