Amazon Product Listing: Definition, Write a good Listing, Set-Up, Optimize

The Product Listing, as you know, is the product page of the items sold on Amazon. Each different item has its own listing and this page displays the relevant information of the product. Get a quick overview on Amazon product listings and check out how to optimize it.

How do I write a good Amazon Listing?

Elements of an Amazon product listing

The listing is where the buying decision happens and where the product is presented and purchased. A proper listing is crucial for success as an Amazon seller. Ongoing optimization may also not be forgotten!

Only because a product is selling good won’t mean that it will stay like that. Adapt your listings from time to time and make sure to show why your product is the right choice for the customer.

This article gives a brief overview on the Amazon product listing, find out how to optimize each and every part of it by using the navigation menu above. But for now, back to the basics.

The product title

Of course every listing start with its title. That’s already an important factor for a high visibility. On max. 250 characters the product is named and relevant keywords should already be added. A keyphrase that makes sense in each language is very important and it‘s something many sellers already forget to consider.

Here you find more information about optimizing the product title, as well as how to improve images, bullet points, the product description and the settings in the back-end.

Quality images for your listing

Images are always a keyfactor. High resolution, professional photos and showing the product in different positions that’s how it is supposed to be. Displaying a product in use, with the package, with additional items, in detail, etc. is what a potentiel customer wants to see. With a main picture and 9 pictures in the listing, the images need to be convincing. Find out more about optimizing images for your Amazon product listing.

Amazon SEO: Keywords

There is no real thing like Amazon SEO as the main ranking factors are engine-intern and can not be influenced directly in the listings. For example a high number of sales, customer satisfaction and great reviews can not always be controlled. However, optimizing all of the parts in this article increases the whole ranking a bit.

In addition, people are of course always searching for certain keywords in the Amazon search engine. Proper use of keywords is therefore quite important and a mix of proper keywords and quality content is what you can do to boost your ranking. If that is fine and your clients are happy with everything, you will sooner or later rank higher and higher.

The product description

Last but not least, the product description. Here the character limitation is 2000 characters. Naturally, using more or less all of them is recommended. However, keep the sentences rather short. Main features, benefits explained with keywords has turned out to work best. The product description should be of high quality and not a simple keyword collectiog, again it all about optimized product descriptions.

Proper content and idiomatic translation are very important in all parts of the listing as these parts are curcial for a good conversion rate.

Bullet points to give an overview

Bullet points in your listing are meant to provide a general overview of the product. They shouldn’t be too long but still give all relevant information. This is where the main benefits or functions of a product have to be shown. Give a reason why your product is better than a comparable one in your bullet points.