The latest Amazon marketplace in Europe was officially launched yesterday, on 02.03.2021. This does not only mean big competition for Allegro, the current market leader in Poland, but also huge opportunities for Amazon sellers in Poland.
Maximilian GamplLast Updated on 3 March 2021
UPDATE: On 02.03.2021, Amazon launched a new marketplace in Europe. After new marketplaces in Sweden and in the Netherlands were introduced last year, Amazon.pl is now the latest Amazon marketplace in Europe.
With Amazon.pl going live, there are now eight Amazon marketplace in the whole of Europe:
- Germany (Amazon.de)
- France (Amazon.fr)
- Spain (Amazon.es)
- Italy (Amazon.it)
- United Kingdom (Amazon.co.uk)
- Sweden (Amazon.se)
- Netherlands (Amazon.nl)
- Poland (Amazon.pl)
“Amazon has been supporting Polish customers and selling partners across our different European stores for many years, but the next step is to bring a full consumer retail offering to Poland and we are making those plans now,. We are excited to empower small Polish businesses through Amazon and are investing in tools and services to help them grow. We’re optimistic that by focusing on the things we believe customers value the most – low prices, vast selection, and fast delivery – over time, we will earn the trust of customers in Poland.” so Alex Ootes, Vice President von Amazon Expansion EU.
How to start selling on Amazon.pl?
It was already possible to register Polish Amazon accounts for several weeks. Yesterday, on 02. March 2021, the new and eight EU Amazon marketplace went live.
If you want to register on Amazon.pl, just visit sell.amazon.pl and do so 🙂
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Regarding VAT, selling in Poland and storing inventory there requires a VAT registration and regular filing of your VAT returns. If you want to automate your VAT duties in Poland (or anywhere else), just book a call with us and automate your VAT with our software and our team of tax experts.
Storage in Amazon warehouses in Poland
It was possible to store goods in Amazon’s warehouses in Poland in the past. FBA sellers using the Central Europe Program for example could store their goods in Germany, Poland and the Czech Republic. However, customers from Poland buying on Amazon were basically buying on the German Amazon site, Amazon.de.
This will change now, providing a better shopping experience for Polish customers while giving local and small Polish businesses the opportunity to reach more people all around the world. Accordingly, storage in Poland and the provision of warehouses will continue to increase in the coming years.
VAT Registrations & Returns
Currently, there are 9 fulfilment centres in Poland and the 10th one shall be completed this year, adding another 1,000 jobs to the already 18,000 permanent jobs Amazon created there already.
Where are fulfilment centres located in Poland?
As just mentioned, additional fulfilment centres are expected to be built in the near future. At the moment, Amazon fulfilment centres in Poland can be found in:
- Bienlany Wrocławskie (x2)
In Świebodzin, the 10th fulfilment centre is in the making and shall be ready this year. In addition to these fulfilment centres in Poland, there are an Amazon Web Services office and an Amazon Technology Development Center in Gdańsk.