The Product Listing, as you know, is the product page of the items sold on Amazon. Each different item has its own listing and this page displays the relevant information of the product.
Maximilian GamplLast Updated on 27 November 2019
How to write a good Amazon listings – elements of an Amazon product listing
The product listing is where the buying decision happens and where the product is presented and purchased. A proper listing is crucial for success as an Amazon seller. Ongoing optimization may also not be forgotten!
Only because a product is selling good won’t mean that it will stay like that. Adapt your listings from time to time and make sure to show why your product is the right choice for the customer.
This article gives a brief overview on the Amazon product listing, find out how to optimize each and every part of it by using the navigation menu above. But for now, back to the basics.
The product title
Of course every listing start with its title and that’s already one of the most important factors for a better ranking.
You can use between 150-200 characters for the title, depending on the listing. This number has been higher before but there are changes on a regular basis but for now, this is the current guideline. However, Amazon recommends a length of max. 80 characters so the title is displayed in full length on smartphones as well, further, this length is perfect for ensure a better ranking.
When creating the title, make sure to use relevant keywords (in order to increase your ranking) but also think about your customers. Putting one keyword after another won’t lead to the results you wanted to have, it needs to be a mix of keywords and a user-friendly and meaninful strucutre.
Here you find more information about optimizing the product title.
Quality images for your listing
Images are always a keyfactor. High resolution, professional photos and showing the product in different positions that’s how it is supposed to be.
Displaying a product in use, with the package, with additional items, in detail, etc. is what a potentiel customer wants to see. With a main picture and 9 pictures in the listing, the images need to be convincing. Find out more about optimizing images for your Amazon product listing.
Amazon SEO: Keywords
There is no real thing like Amazon SEO as the main ranking factors are engine-intern and can not be influenced directly in the listings. For example a high number of sales, customer satisfaction and great reviews can not always be controlled. However, optimizing all parts of the listing increases the whole ranking a bit.
In addition, people are of course always searching for certain keywords in the Amazon search engine. Proper use of keywords is therefore quite important and a mix of proper keywords and quality content is what you can do to boost your ranking. If that is fine and your clients are happy with everything, you will sooner or later rank higher and higher.
Bullet points to give an overview
Bullet points in your listing are meant to provide a general overview of the product. They shouldn’t be too long but still give all relevant information. This is where the main benefits or functions of a product have to be shown. Give a reason why your product is better than a comparable one in your bullet points.
The product description
Last but not least, the product description. It’s not that relevant in terms of ranking, however, not optimizing it won’t make sense. Further, it’s the perfect place not only to provide additional information, but also to embed long-tail keywords.
Here the character limitation is 2000 characters. Naturally, using more or less all of them is recommended. However, keep the sentences rather short. Main features, benefits explained with long-tail keywords has turned out to work best.
The product description should be of high quality and not a simple keyword collection, again it’s all about optimized product descriptions.
Proper content and idiomatic translations when selling internationally are crucial.