There are always products which get as often as no others products – the bestsellers. In most cases, it is quite difficult to find out which products are popular at the moment and which are not, especially compared to competitors – but not on Amazon. Amazon has created lists in every of its products-categories to make these bestselling products visible for everyone. These lists contain 100 products each in it gets updated every hour to make sure that it is always up-to-date. Which products find their way on this list and become bestsellers depends on the sales figures in comparison to products in the same category – the turnover is not important just the number in sales and the proportion of sales in the past to new products of the same category.
The big advantage of getting on this list is the visibility of the product and the assumed confidentiality, if many people buy a specific product it is thought to be a good product, otherwise the other buyers would not have bought it. The consequence is more traffic which leads again to higher sales figures which leads to a higher turnover. Furthermore, these lists of products which sell best on Amazon are a good indicator of how buying trends will develop or which products are likely to be bought at the moment. Keeping an eye on them, especially if you plan to publish new products or to make it on the bestsellers list is recommendable.